Holy Grail Sinatra Collectible. Factory Sealed 1966 Promo Only Mono Tri-Color Label Rarity With Custom "That's Life" Sticker On The Shrink Wrap. First Sealed Copy We Have Ever Seen. Sponsored By Budweiser, It Was Made Available Only To Budweiser Reps Which Makes This One Of The Very Rarest Sintatra LPs And There Can Be Even Fewer Still Left On The Planet That Are Still Sealed And Have The Custom Sticker Still Intact.